CORUM Reloaded: The Key Turns Once again in La Chaux-de-Fonds
Upon April 1, 2026, Corum held an exclusive preview occasion at its historic factory within La Chaux-de-Fonds, which I was not present for. But the following technical documents, press releases, and pictures tell a compelling tale worthy of my detailed accounts. This was no ordinary item launch; it was an driven declaration from one of the most unique brands in Swiss watchmaking-Corum.
A New Chapter Written from within
This year marks Corum's 70th anniversary. Founded in 1955 by René Bannwart great uncle Gaston Ries, the rand name has always adhered to the principles: when rectangular instances are superior, they deny round cases; when maritime flags tell a better history, they reject traditional hours markers; when in-house rectangle-shaped movements can accomplish their own tasks more brilliantly, these people refuse to borrow from others. Right after years of foreign ownership, Corum returned to Swiss on the job May 5, 2025, via a management buyout led through Haso Mehmedovic.
Mehmedovic, thirty-three, was born in Srebrenica, was raised in Switzerland, and managed to graduate from CIFOM (International Federation of Haute Horlogerie) inside Le Locle. He posted only one resume (to Corum) and remained with the organization. He rose through the rates from watchmaker to high quality director at age 23, after that to international sales movie director, ultimately completing the purchase of Corum with Swiss traders in 2025. His technique, announced at the event, had been concise and clear: rationalization the Admiral collection in order to 11 models in 39mm and 36mm sizes, starting six Gold Bridge Sky-blue watches, relaunching two Traditions collection models, and decreasing the number of sales outlets through over 300 to around 70 by spring 2026. Designer Emmanuel Gueit, previous design director of Audemars Piguet, conceived the initial style lines for the new selection, which were then finalized simply by Olivier Leu and Fabrice Gonet of the EDGE group.
Dial: Ocean, Stone, as well as Meteorite The visual identification of the Admiral series timepieces has always been present on the switch, and Corum demonstrates careful craftsmanship in its redesign from the new timepiece. The maritime flag, originally conceived almost 50 years ago and fully refined within the 1983 model, is now introduced as trapezoidal applied hour or so markers, cleverly blending worldwide maritime signal codes along with classic watchmaking scales. This particular design is the first to hold on to nautical characteristics while showcasing a form close to traditional weighing scales.
The dial was manufactured in Montereymo, a factory situated just a wall away from Corum's watchmaking factory. The call they created for the Admiral 39 watch features a metal base with a smoky glowing blue gradient, an embossed influx pattern, and a color changeover from light blue at the middle to deep sea azure at the outer edge. The 2nd dial introduces a sunburst finish to the Admiral series for the first time, its limestone color echoing the granite outside of Corum's headquarters. The 3rd dial is the first to make use of meteorite material in the Admiral collection: Corum pioneered the usage of meteorite in 1986; this face retains the natural consistency of the Weidmann pattern, together with silver-grey metallic inclusions making different visual effects under different light. The Admiral thirty six watch, among its 5 models, features a smoky orange, deep burgundy sunburst, colorful blue mother-of-pearl, and organic white mother-of-pearl finish.
Sports activities: Rare Architecture The new Admiral watch is powered through the CO231 movement, co-developed by simply Corum and its long-term companion Concepto. The movement works at a frequency of four Hz (28, 800 heurt per hour), boasts a 72-hour power reserve, and features a stop-seconds function and a quick day adjustment. On paper, the most impressive feature is undoubtedly the balance steering wheel at 12 o'clock, and also the actual watch is spectacular. This balance wheel design is extremely rare in modern watchmaking, its design responsive the rectangular balance tyre arrangement of the Golden Bridge collection. The watch's finishing can also be exquisite: satin-brushed bridges, refined chamfers, a grained mainplate, and a gold-plated tungsten blend weight engraved with the Corum key motif-all details tend to be clearly visible through the sky-blue crystal case back.
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To create the skeletonized titanium Admiral's Watch, Cabeza redesigned the CO231 motion into the CO232. The skeletonized structure reveals the large mainspring barrel at 6 o'clock, the central transverse equipment train, and the escapement in 12 o'clock. Meanwhile, the actual Golden Bridge Sapphire view features the legendary rectangular-cut movement, offered in 2 versions: a manual-winding traditional model, available in 5N precious metal or grey gold complete; and an automatic model using its signature linear rotor obviously visible on either part of its axis.
Example: Integration as Engineering
Emmanuel Gaeter retains the dodecagonal bezel as a signature new element of the Admiral assortment. The 39mm case comes in six materials: stainless steel, ti, stainless steel with yellow gold, and also rose gold. The 36mm situation comes in five versions. Each utilize the same key technologies: an integrated bracelet, a first inside the Admiral collection, directly influenced by the classic 1983 product. A large, satin-brushed link in the center of the bracelet is actually flanked by two smaller sized, vertically polished links, between two even thinner satin-brushed links on the outer sides. All bracelets can be very easily changed using a push-button program integrated into the case, without any resources. The rose gold version additionally features a rose gold clasp.
The actual Golden Bridge collection includes a 100% transparent sapphire amazingly case for the first time, meticulously designed to perfectly showcase the particular clear and bright square movement. The Golden Link Lady watch boasts a slim, flowing tonneau-shaped case arranged with pink sapphires. The classic blue titanium watch utilizes a PVD coating procedure inspired by admiral's glasses, presenting Corum's signature pink, combining a lightweight feel using the robust durability of titanium.
Heritage: Coins and Golden Bridges
The two Heritage watches which Corum will relaunch throughout 2026 are not merely sentimental pieces, but powerful legs to its classic traditions, demonstrating that the brand's records continue to inspire vibrant along with wearable creativity. The new Piece watch revives a classic idea born in 1964: the gold coin sliced along it is thickness to house the movements, with a central perforation in addition to two baton hands. The original version featured a 20 dollar Double Eagle gold coin; typically the 2026 edition upgrades to some $50 gold coin, creating a 36mm diameter case housing an automated movement with a 42-hour reserve of power. The finely grooved edges of the case are retained, as well as the complete U. S. foreign currency design is reproduced: often the obverse features the skull cap emblem and national slogan, while the reverse depicts the actual Statue of Liberty plus the denomination. The same concept will be presented with even more exquisite workmanship.
The Golden Bridge collection itself has also achieved any leap forward. First launched in 1980 with a rectangular inline activity flanking a crystal circumstance, this collection now comes with a 100% transparent sapphire ravenscroft case for the first time, presented with three distinct styles. The particular automatic model features a plainly visible linear rotor upon either side of the axis, with curved hour indicators on the outer edge in the dial, available in black rare metal or black silver. Typical model returns to guide winding, with a movement obtainable in 5N gold or greyish gold. The Lady Golden Connection watch, with its tonneau-shaped event and vibrant pink blue crystal, reconnects the collection to be able to its most emotional dimensions: a timepiece worn such as jewelry, precise yet happy. All three watches are produced in restricted quantities, a fitting quantity considering their sapphire very cases.
The Lady Golden Bridge Sapphire series watches are usually complex to manufacture because of their fully transparent sapphire crystal clear cases and baguette-cut actions. Heritage watches, such as the Gold coin and Golden Book versions, are produced in limited quantities yearly.  |
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